My Experience With 30/10 Weight Loss for Life

My Experience With 30/10 Weight Loss for Life - Front Before & After Photos | Tony Schwartz

If you turn on a radio, it’s likely you will hear a glowing endorsement for 30/10 Weight Loss for Life. And if you are like me, you’ll ask yourself: “Does it really work?”

The short answer: Yes, yes it does. And I’m proud of my before and after photo above. But I didn’t write this to talk about my accomplishment per se. I wanted to write this post to the person who wants to know more, as their isn’t really a ton of information out there on the 30/10 Weight Loss for Life program.

So, here is my experience with 30/10:


I’m aware that I probably entered the 30/10 Weight Loss for Life program with less skepticism than most, and that’s because of my relationships with some of the local on-air talents who endorse 30/10. As some know, I am a professional DJ who works with HOT 103.7 and 100.7 The Wolf, which means I have known Fitz for a few years now. He’s one of the nicest guys I have ever met, with a big ol’ heart the size of Texas. And his transformation was AMAZING, and knowing that, it eased my skepticism. Yes, he’s paid to endorse 30/10, but everything he says about it, every success story he talks about on-air is 100% authentic and real.

Online, I didn’t find much about 30/10 and that was the one part that was disheartening. Sure, I found some Yelp and Facebook reviews, but other than that, it’s just a website that comes across as very basic and dated. But don’t let that fool you; great content is far more important than great website design. (Although both are preferred, IMO!) The information I was seeking was there and with so many locations, I figured they had to be successful and it was worth at least a consultation. Speaking of…

The Consultation

The first step of the 30/10 Weight Loss for Life program is to call and schedule a consultation. You’ll be assigned some homework: fill out a lengthy health profile honestly. Upon check-in, one of their friendly staff members will ask who referred you – say me, please! 🙂 – and then you’ll pay your $25 consultation fee.

Say what?!?

Yes, you have to pay a fee to learn about the program. And one might be skeptical about it, but its a gauge to find out how serious you are. The office is constant busy and they are 100% dedicated to diverting their attention to their clients first!

So, the consultation involves three parts: first, you’ll weigh in on their fancy scale which will not only tell you how much you weigh, but also some pretty telling measurements: body fat levels (overall, legs, arms, and trunk), water retention level, skeletal-muscle mass, and visceral fat level. And while I was pretty self-aware of my state of health, the number were still an eye-opener.

Next, I sat down with Kylie, one of the 30/10 staff members who later became the coach I worked with the most, in a private room to go over the results from my weigh-in, as well as the health profile survey I filled out before the consultation. Then we discussed the details of the program and what changes I could expect on my measurements if I made a full commitment. Finally, I could ask as many questions as I had, which honestly, was maybe a handful for me. But literally, you could ask them anything and they will honestly answer, even why it costs so

And then came the part nobody really likes: the cost. I can’t disclose how much I specifically paid, and part of that is because it varies from person-to-person and how much weight one wants to lose and how long one will be on program for. I will tell you this though: the program is not cheap. But it’s not as expensive as dealing with catastrophic health problems down the line as a result of terrible health decisions and lack of proper nutrition.

I was presented with two options, a short duration on the program to try it out or invest in the full 15 weeks to reach my goal. I asked to think about it and they said of course, take as much time as needed. As one who works in sales, I never once felt I was in a high-pressure sales situation. Commit to them, and they will commit to you. Simple as that.

As I wrote on my 31st birthday post, I took some time to reflect at my favorite hidden spot in Tacoma and on July 27, 2016, I took a blind leap of faith and made a commitment to 30/10 Weight Loss for Life, and to myself.

Week One

Week One was the easiest/hardest week of the program. It was easy for the obvious reason: I was motivated by the large investment I had just made in myself and didn’t want that money to go to waste.

But it was also the hardest, because I elected to start a total nutritional overhaul on the HOTTEST day of the entire year. So, not only is my body feeling weird from not receiving the sugar intake it was accustomed to, it was freaking out because it was 98 degrees and as a fat person, that feels more like 120 degrees with the extra insulation being carried around.

It also so happened that I had to do a photo booth rental outside that evening. And we were placed next to the stage where the band was crushing it. So between the heat, the bass, and the new diet – I felt like I was going to overheat and die, despite drinking GALLONS of water. At one point, I was dry-heaving like crazy (gross!) and wanted to die.

The next day, I felt better – sleep helped! – but I was still sluggish. This is to be expected; it’s known as the low carb flu, as my body wasn’t taking in as many carbs as it regularly does. I’ll talk about this in the next section, but what I want to emphasis is: this too passed; I got through the hardest phase of the entire program. Be mentally strong, don’t cave in, power through it and let your body make the changes it needs to. Don’t revert to old habits, don’t reach for a pint of Ben & Jerry’s. Use one of the emergency items if needed, but try not to, if you can.

You won’t die. And soon, you won’t even desire those comfort foods. Trust me.

The Program

The thing I like about 30/10 is that they make it easy, yet you have to still put in the work. For my program, I was provided with my food journal and customized nutrition plan, which looked like:

  • Breakfast: 30/10 Breakfast Packet, Multi-Vitamin, Two Minerals, One Essential Fatty Acid
  • Snack: 30/10 Protein Instant Drink
  • Lunch: 30/10 Protein Packet, Two Cups of Vegetables, Minimum One Cup of Leafy Greens
  • Snack: 30/10 Fruit Drink Instant Mix Packet
  • Dinner: 7 ounces of protein, Two Cups of Vegetables, Minimum One Cup of Leafy Greens, Two Minerals, One Essential Fatty Acid
  • Throughout the Day: 4 tablespoons of Oil, at least 64 ounces of water

So, for each day, this photo is a sample of what I would consume from 30/10’s product line, sans vegetables, lettuce, and dinner’s protein:

A Day's Worth of 30/10 Weight Loss for Life's Food Products | Tony Schwartz
A Day’s Worth of 30/10 Weight Loss for Life’s Food Products

So, yes, it’s restrictive diet, but between the program’s manual and the nifty shopping guide card 30/10 provides, you’ll be able to choose from a wide range of vegetables and leafy greens to consume, as well as select proteins. I started out trying as many different vegetables as possible, and later would focus on the ones I really liked, like Fried Cauliflower over Arugula. It’s now a daily staple – YUM!

You’ll also probably find yourself buying a ton of Walden Farm products at your local grocery store, or online, like I did. Some of it sucks – chocolate sauce, the Asian dressing – but most of it was really good, in my opinion. And yes, all products are zero calories. Here are my Amazon affiliate links (read my disclosure policy here) to a few of my favorites:

Kind of expensive – you might find them cheaper at your local grocery store – but I’ve found the prices on Amazon do drop occasionally. So consider adding them to your “Save For Later” and wait for that price drop notification!

Anyways, 30/10 Weight Loss for Life is not a fancy, elaborate diet; it’s rather simple – no calorie counting! – and its only temporarily. I’m now on the maintenance program and some of the foods I couldn’t eat are allowed back in. But what the program is designed to do is reduce your sugar intake, and correspondingly, your carb intake so you enter ketosis. And you’ll learn what a proper portion of nutritious food is.

Of course, 30/10 would hold me accountable and the weekly weigh-ins were a big factor in that. Each week, you’ll head to your local office – mine was the Tacoma office – and repeat the same process: weigh-in on the fancy scale, discuss the results and review the prior week’s food journal with your coach (who honestly, are the nicest people in the world. In the latter half of my program, we would just talk about our lives), and then I could opt to listen to a motivational tape. Before I began the program, I was under the impression these tapes were a form of hypnosis and I don’t find that entirely accurate. But I do find myself often saying, “You don’t have to ____, but the smart ones do.”

My weekly office visit would conclude by picking up my next week of food and back into the world I would go.

The Final Results

A photo says a thousand words, right?

I made one mistake and that was throw away my initial consultation weigh-in results sheet. And likely, I probably did it as some symbolic meaning as I started the program. From the MyFitnessPal app, at my heaviest, I was 245 pounds, and a body fat around 35%. As of this writing, I am at 201 pounds, and a body fat of 20%. I still have some work to go to hit my goal, but the Maintenance Phase I’m on will get me there.

But the most important number for me is the visceral fat, which is now at 8. Anything below 10 means a healthy level. Visceral fat, as I understand it, is the fat around your organs and a high level can lead to diseases like diabetes. It’s scare stuff, and I believe my visceral fat was at a 15 or 16 when I started the program.

And apparently, I was supposed to weigh-in at the 30/10 Tacoma office but wasn’t aware of that. Kylie had called and that issue is now resolved. But that’s the awesome part: when they say “For Life” they mean “For Life”. All future weigh-ins are included and if there is a slip up, they’ll help correct it. They don’t abandon you after you complete the program. Keep that in mind when you see that large price tag at the end of your consultation.

My Final Thoughts

As I reflect back upon the 15 week program, I could not be happier with the program. I’ve been asked by friends and family members for my thoughts on it, and if it was worth the investment. The latter answer is “Yes!” and it is qualified with my answers to the former, which are:

  • I knew what to eat. But 30/10 taught me how to eat. The BIGGEST thing for me was portion control. I am a human being capable of throwing down massive amounts of food in one sitting; I’ve done it many times. It’s disgusting, but at the time I didn’t see it that way. But now I do. And now, post-program, I still default to my smaller portions sizes.
  • I don’t eat for pleasure now. I eat for fuel. I’m a busy entrepreneur with multiple brands. My work day is a friggin’ workout, and I still manage to muster up another gym workout, as well. To be able to perform at a high level, I need to fuel my body and eating for pleasure wasn’t helping me accomplish that. Pleasure eating will make you a big, fat pig; and pigs get slaughtered. I feel today, I am able to work harder and play even harder without every feeling that afternoon lull. It’s a damn beautiful feeling and I don’t want to lose it.
  • I don’t have to continue to track my food intake, but the smart ones do. The weekly accountability 30/10 required has carried over. I still track my food with MyFitnessPal and I’m still following the general principles I learned. It’s habit now, and its because I know that’s what the smart ones do. Right, Dr. Patrick Portman?
  • I don’t miss bread and sugar. For my 31st birthday dinner, we went to Asado and I had bread for the first time in a long time. I didn’t even like it anymore. And ice cream, which I used to eat pints nearly nightly? Nah, I’m good. It’s easy to say no now, as my brain and body realizes it can get what it needs from other fuel sources.
  • My career has seen enormous benefit from it. As a professional DJ, image matters. It does; healthy people are more marketable. Sorry, truth hurts, but its true. I have some cool things in the work, and I can’t wait to unveil them over the coming months. Also, I found after the long summer run, I wasn’t physically tired at the end, just mentally and emotionally fatigued. I can’t say that of prior years, and the weight loss helped.
  • I came to love healthy alternatives. I haven’t had a mocha since July 26, 2016. I’ve changed it for an Americano, which has far fewer calories and sugar. You don’t have to GIVE UP coffee or other favorites. You just have to try healthier alternatives and find ones you love. Like…
  • Fried Cauliflower Rice is the BEST. Seriously, you’ll love it. Hot pan, olive oil, grated cauliflower, season to taste, voila. I eat it twice a day.

Finally, I’d like to end with two big tips, should you choose to do the 30/10 Weight Loss for Life program, or another weight loss program of your choosing:

  1. Don’t tell anyone what you are doing; just do it. I didn’t tell anyone about starting 30/10, I didn’t make public decrees, I never even announced a single weight loss result on my Facebook page. I just did it and waited for people to start realize what’s happening. YouTube and social media is full of people that have started to document their journey, only to abandon it mid-way through. Making a lifestyle change is hard enough, it’s even harder with the entire world holding you accountable. Focus on you, and then unveil at the end. The dramatic reveal will be worth it.
  2. If possible, do this program at the most INCONVENIENT, BUSIEST time of your life. Don’t wait for the New Year. Don’t wait for when you have an easy couple of months coming along. One, life is this funny, beautiful, crazy, messy thing that will throw you a curveball when you least expect it. I started 30/10 in July because I wanted to learn how to eat while on the road every weekend, and in meetings every night. Eating healthy is easy  when I’m not as busy. When I was busy and living in hotel rooms every weekend, I had to plan ahead and be resourceful. And I learned I could do it; that it wasn’t impossible. And I could make the right decisions when performing at a wedding reception or gig.

I know this was long post. But I felt it was my duty to give a full recap of my 30/10 Weight Loss for Life experience. If you are in need of a change, I would highly recommend it. If you have any questions, please feel free to email me or connect with me on social media; I’d love to answer any questions you may have!

4 thoughts on “My Experience With 30/10 Weight Loss for Life

  1. Katrina Lelli says:

    Not too long before you revealed what you were doing, I told Josh dang, Tony is looking good. He’s doing something different. I totally understand what it takes to make the change. Good for you Tony!

  2. Steve H says:

    Hi – My wife and I have been doing 30/10 for a week, and your story is authentic to our experience so far. How are you doing on it? Also, like you, we’re not talking about it. Thanks – Steve

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